Direct answer
Report cost depends on depth, not just page count.
A useful report reviews the business as an entity, not just a website. The price should reflect how many public surfaces are inspected and how actionable the output is.
- Light scans can identify obvious issues but usually miss implementation priority.
- Deeper reports review homepage clarity, service pages, Google profile alignment, reviews, FAQs, schema, sitemap, robots, internal links, and lead capture.
- Implementation planning costs more because it turns findings into a build sequence.