Direct answer
The best report is specific, honest, and implementation-ready.
A strong provider does not promise guaranteed AI recommendations. They show what public evidence is unclear, what machines can and cannot parse, and what should be fixed first.
- The report maps findings to pages, profiles, schema, and conversion paths.
- The provider refuses fake reviews, fake locations, fake awards, and unsupported structured data.
- The output gives a fix order, not only a score.